ReEarth
ReEarth
ReEarth
Designing a mobile app for sustainability
Miss Methodical is marking the design concept in her timeline for future expansion on her brand.
Miss Methodical, an online video creator, provides education about sustainable products, practices, and brands, to inspire eco-friendly living.
Miss Methodical is marking the design concept in her timeline for future expansion on her brand.
Miss Methodical, an online video creator, provides education about sustainable products, practices, and brands, to inspire eco-friendly living.
Miss Methodical is marking the design concept in her timeline for future expansion on her brand.
Create a mobile app to expand Miss Methodical's sustainability community & brand.
*This was a passion project done for Miss Methodical to ideate brand expansion
Create a mobile app to expand Miss Methodical's sustainability community & brand.
*This was a passion project done for Miss Methodical to ideate brand expansion
Competitor Analysis, User Research & Synthesis, Wireframing, User Testing, Branding, UX/UI Design
Competitor Analysis, User Research & Synthesis, Wireframing, User Testing, Branding, UX/UI Design
Miss Methodical, an online video creator, provides education about sustainable products, practices, and brands, to inspire eco-friendly living.
Discovering the purpose
Discovering the purpose
Discovering the purpose
To begin finding out what kind of people and goals the app should target, user interviews and competitive app research revealed behaviors and values of users in the market.
These takeaway patterns helped define the direction for the app's purpose and functions.
To begin finding out what kind of people and goals the app should target, user interviews and competitive app research revealed behaviors and values of users in the market.
These takeaway patterns helped define the direction for the app's purpose and functions.
App features to create user value:
01
01
01
Community interaction
Community interaction
Community interaction
02
02
02
Rewards system
Rewards system
Rewards system
03
03
03
Sustainability guidance
Sustainability guidance
Sustainability guidance
04
04
04
Environmental impact tracking
Environmental impact tracking
Environmental impact tracking
Then, feeling its people
Then, feeling its people
Participant stories were created to design around their goals and needs to address the following pain points:
✘ Fear of rejection & judgement of sustainability efforts
✘ No easy way to share resources
✘ Overwhelming rabbit-hole of information online
✘ Stress of researching sustainable practices results in external reliance to obtain helpful information
Participant stories were created to design around their goals and needs to address the following pain points:
✘ Fear of rejection & judgement of sustainability efforts
✘ No easy way to share resources
✘ Overwhelming rabbit-hole of information online
✘ Stress of researching sustainable practices results in external reliance to obtain helpful information
"If you listen to the earth and hear that it's burning, it is the doing of humans burning the atmosphere. I want to reverse that."
"If you listen to the earth and hear that it's burning, it is the doing of humans burning the atmosphere. I want to reverse that."
"If you listen to the earth and hear that it's burning, it is the doing of humans burning the atmosphere. I want to reverse that."
— Interviewee
— Interviewee
— Interviewee
Explorer goal & motivation
Explorer goal & motivation
Explorer goal & motivation
Users want to achieve a healthier planet, by leaving less trace and to inspire sustainable change in communities
Users want to achieve a healthier planet, by leaving less trace and to inspire sustainable change in communities
They are led by empathy with the planet and for future generations of human kind.
They are led by empathy with the planet and for future generations of human kind.
Shaping the mission
Shaping the mission
Shaping the mission
Opportunities were laid out to bridge user pain points.
Frustration in user's learnings & practices guided my ideations for app features that would align with Miss Methodical's vision.
This ultimately defined the scope of what the app would be built around.
Opportunities were laid out to bridge user pain points.
Frustration in user's learnings & practices guided my ideations for app features that would align with Miss Methodical's vision.
This ultimately defined the scope of what the app would be built around.
Resulting scope
Resulting scope
"Design a mobile social app that educates, entertains, & provides solutions for daily routines surrounding sustainability."
The features to help shape lives
The features to help shape lives
The features to help shape lives
The following functions surrounding sustainability topics were decided for the app to create meaning & connection for users:
01
01
01
Community chats & posts
Community chats & posts
Community chats & posts
02
02
02
Educational practices & tips
Educational practices & tips
Educational practices & tips
03
03
03
Eco-friendly product recommendations
Eco-friendly product recommendations
Eco-friendly product recommendations
04
04
04
Sustainable events & challenges
Sustainable events & challenges
Sustainable events & challenges
05
05
05
Multi-media resources
Multi-media resources
Multi-media resources
Chronicles of iterations
Chronicles of iterations
Chronicles of iterations
Usability tests revealed opportunities to improve navigation, interactions, and comprehension of elements per testing takeaways.
Designs were updated to address issues and ensure clarity to increase user confidence journeying the app's features.
Usability tests revealed opportunities to improve navigation, interactions, and comprehension of elements per testing takeaways.
Designs were updated to address issues and ensure clarity to increase user confidence journeying the app's features.
Usability tests revealed opportunities to improve navigation, interactions, and comprehension of elements per testing takeaways.
Designs were updated to address issues and ensure clarity to increase user confidence journeying the app's features.
User Testing Takeaways
x
x
x
Location of notifications were unclear
Location of notifications were unclear
Location of notifications were unclear
x
x
x
Adding new events and challenges were confusing
Adding new events and challenges were confusing
Adding new events and challenges were confusing
x
x
x
Chatroom headers & navigation were not intuitive
Chatroom headers & navigation were not intuitive
Chatroom headers & navigation were not intuitive
Blooming the UI
Blooming the UI
Blooming the UI
ReEarth's mission is to provide incredible resources so the logo aimed to be trustworthy, reliable, and soothing.
The design system for colors, text, and visuals were focused on organic and natural elements found in our environment.
The app interface should provide a gentle and inspiring feel for its users.
ReEarth's mission is to provide incredible resources so the logo aimed to be trustworthy, reliable, and soothing.
The design system for colors, text, and visuals were focused on organic and natural elements found in our environment.
The app interface should provide a gentle and inspiring feel for its users.
Takeaways
Takeaways
Takeaways
01
01
01
Building relationships between functionality and humans creates emotional responses from users.
Building relationships between functionality and humans creates emotional responses from users.
Building relationships between functionality and humans creates emotional responses from users.
02
02
02
Consistency in sign-posting is vital to reducing cognitive processing
Consistency in sign-posting is vital to reducing cognitive processing
Consistency in sign-posting is vital to reducing cognitive processing
03
03
03
Don't be afraid of repeating popular design interfaces. Familiarity of a design helps reduce friction in user's learning journey
Don't be afraid of repeating popular design interfaces. Familiarity of a design helps reduce friction in user's learning journey
Don't be afraid of repeating popular design interfaces. Familiarity of a design helps reduce friction in user's learning journey
What next?
What next?
Run further testing and focus on adding further clarity for visual interactions while considering an onboarding experience to guide user's through more complex features.
Should this app come to actuality, tracking these metrics & running data comparisons will help continue iterating for success:
installment rates
length of app usage a day
page drop offs
conversions for cross-sells
Run further testing and focus on adding further clarity for visual interactions while considering an onboarding experience to guide user's through more complex features.
Should this app come to actuality, tracking these metrics & running data comparisons will help continue iterating for success:
installment rates
length of app usage a day
page drop offs
conversions for cross-sells
©2024. All rights reserved.
©2024. All rights reserved.
UX/UI DESIGN
©2024. All rights reserved.
What next?
What next?
Run further testing and focus on adding further clarity for visual interactions while considering an onboarding experience to guide user's through more complex features.
Should this app come to actuality, tracking these metrics & running data comparisons will help continue iterating for success:
installment rates
length of app usage a day
page drop offs
conversions for cross-sells